To have a successful online business and make sales, you will need customers to come to your website or blog and in order to achieve this you must have a good marketing idea to generate the traffic. With the internet full of textual information you need something that stands out.
So what catches people?s eye? What to do to attract a certain customer and how to present your content in a way that will have customers flocking to your site. Videos, OK this is not new and there are videos all over the web but when people search for something online, they are expecting the search results to show text headers, one on top of the other.
It?s the normal way of promoting a business online. Online or offline, businesses depend on good marketing. A good campaign can make all the difference to a new business.
If you are presented with a video clip after you type in your search words to the search engines, your eyes are drawn to the stills picture that is inviting you to click on it to see the video. We are often intrigued by the video and prefer to see a video clip for what we are looking for rather than read a headline.
After clicking on that clip, you are immediately taken to the marketing video. The company has created to deliver visitors to a website or page on the internet. You will then spend some time watching that video normally they are short, from 2 to 10 minuets.
Below the video is a well placed link to the company?s website, page or blog that invites you to go for more information, free gift or eBook. The main object of the video was to get the potential customer to this final destination and hopefully their website is designed well enough to convert the visitor into a sale.
Video marketing is big business with some major companies charging thousands of dollars an hour to produce a marketing video for the websites specific niche. But with many online video programs now available to everyone who has an internet connection, it?s possible for anyone to make and produce their own videos and upload them to web hosting companies like YouTube.
If you do try video marketing, it is very powerful and converts traffic into sales extremely well, also providing something very different from text style adverts, the smaller online businesses are now taking advantage of this and generating larger amounts of traffic to their websites.
The internet is full of textual headlines in the search results, maybe its time to try something a little different. Video marketing has been here for a while now but still many small businesses have not tried it, have a try, you may be surprised at the results.
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Source: http://learnhowtostartonlinebusiness.com/blog/?p=284
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