multichannel baroque: BMW DriveNow EV car sharing comes to San Francisco Bay Area, ParkNow follows suit

Thursday, August 23, 2012

BMW DriveNow EV car sharing comes to San Francisco Bay Area, ParkNow follows suit

BMW kicked off its DriveNow car sharing service in its home country last year to see if urban EV rentals would catch on. Something must have clicked in Germany, as the automaker is exporting the concept to the San Francisco Bay Area as of September. DriveNow's initial fleet of 70 ActiveE vehicles will rely on a different business model after getting its American visa: the service drops the strictly by-the-minute model of the German operation in favor of a $12 base fee for a half-hour's trip, with a 32 cents per minute rate kicking in only during longer drives. Travelers will have to drop off the cars at specified stations, too. There's a consolation for the trouble through a ParkNow reservation service, which locks in a parking space at a guaranteed rate and navigates there through an iPhone app or the web. Just be aware that those spaces will be limited -- only eight DriveNow stations and 14 ParkNow lots are active, which doesn't afford a lot of free roaming even after discounting the lack of immediate plans for other US cities. We're nonetheless glad that Bay Area locals without their own ride will have an easier time staying green for their cross-city jaunts.

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